Asking the right questions is key !
Even if not all information or data are available for all dimensions or key questions we ask, we constantly encourage startups to progressively fill in the blanks in order to attract investors.
We structure our questions as follows:
WHAT positive impact do you seek in the world thanks to your project or company?
This dimension helps us identify and communicate to investors the positive outcomes you are contributing to, how they can be measured and how important the outcomes are to those who (currently or will) benefit from them.
What is impacted by your project or company?
We present a list of standardized categories (agriculture, air, biodiversity & ecosystems, climate, employment, energy, financial services, health, land, oceans and coastal zones, pollution, real estate, transportation, waste, water,…).
What is the way you (currently or will) use to make an impact? In other words, what is your delivery model?
We suggest a list of delivery models.
To which impact theme can you relate the most?
We provide a list of standardized impact themes.
What are the main goals targeted by your business?
We provide a list of potential goals, depending on the impact theme.
What are the key outcomes (results) that can be expected from your project or company?
We provide you a list of possible outcomes depending on your goals. We distinguish primary outcome and other outcomes that could also be targeted and promoted.
What are the key metrics that can be used to measure if the outcomes are reached?
We suggest a list of potential standardized and measurable metrics. At this point, we set both quantitative and qualitative targets.
To what SDG does your project or business contribute? What SDG goal is the most directly linked to your project? What are the other goals that could also be linked to it?
We suggest the SDG that are directly and indirectly linked to your impact.
How do you evaluate the importance of the outcome you pursue for those who will benefit from it?
We reflect about the how significant your impact is, from the perspective of those affected.
WHO is affected?
This dimension describes the target stakeholders (people or planet) affected by your project or business.
Who are your target stakeholders?
We provide a list of primary targets of the project's or business’s intended impact (the entities your organization seeks to benefit via its products/services/operations): planet, suppliers, employees, distributors, clients, microenterprises,…
Where is your project or company having an impact?
We clarify with you the geography of stakeholders targeted by the organization – which is not necessarily the organization's location itself)
What is your target stakeholders setting?
We ask you about the setting of the groups of stakeholders targeted by the organization (rural, urban, peri-urban)
What are your target stakeholders’ demographics?
We ask you to describe the demographic groups of stakeholders targeted by your organization (children, adolescents, adults, elderly/older adults, persons with disabilities, at-risk populations,…)
What are their socioeconomic characteristics?
We ask you to describe the socioeconomic groups of stakeholders targeted by the organization (very poor, poor, low-income, middle-income,…)
For planet-related stakeholders, what are the targeted ecoregion?
We ask you about the ecoregions the organization seeks to benefit (terrestrial, freshwater, marine,…)
HOW MUCH change is happening and could be happening if your project was backed by investors?
This dimension highlights the scale and depth of the change that is or could be happening.
What is the scale of your impact (relative to the volume of capital already invested)?
For each one of the metrics previously established, we ask you about the how many stakeholders are currently experiencing the outcome.
How deep is your impact (relative to the volume of capital already invested)?
For each one of the metrics previously established, we ask you about the degree of change currently experienced by the target stakeholders.
How long do target stakeholders experience the outcomes for?
We ask you about the duration of change.
What could be the scale of your impact?
We ask you about the how many stakeholders could be experiencing the outcomes targeted if your project was backed by investors.
How deep could your impact be?
We ask you about the degree of change that could be experienced by the target stakeholders if your project was backed by investors.
What is the impact RISK?
We assess with you the likelihood that impact will be different than expected.
How do you manage and mitigate against potential NEGATIVE impacts?
We assess your strategies to actively manage and mitigate against the negative impacts that could be triggered by your project or company.
HOW is change happening?
We also ask you, depending on your project or business, additional questions to understand how you deliver your value (production process, supply chain,…).